Showing posts with label Blogging. Show all posts
Showing posts with label Blogging. Show all posts

Tuesday, October 8, 2024

Blogging Rewards Will Take Some Time

Blogging for Money Takes Some Time
A lot of people are taking up blogging for the sole purpose of making money out of it. This is not an impossible goal as proven by many well-known bloggers here and abroad. The success of these individuals revealed that there are three (3) things that should be inherent in bloggers who want to pursue this track and these include average intelligence, willingness to work hard, and basic grasp of blogging technology.

Unfortunately, not many who intend to make money with blogging succeed. Hence, it cannot be avoided that these same people will whine and complain about trivial things. Most will probably blame the affiliate network's unreasonable requirements or the advertisers selective process, which have significantly influenced their blog's profit margins.

However, those who did not make enough money failed to recognized that the problem started when they set an unrealistic expectation on how fast their traffic and readership will come and how much money they will make in a very short time. As expected, once these expectations are not met, their disappointment crushed their desire to continue blogging.

Just like the big kahuna who are making money from blogging, one needs a large readership to be able to succeed. It is a common law in the field of blogging that the higher the traffic, the more advertisers will be attracted to pay for a chance of their product being featured.

Another reason that many bloggers fail to make money online has something to do with lack of planning. Not just a plan to do this and that without considering all the other factors, but a realistic plan that takes into account the amount of time and effort spent on campaigning for the site, on hooking up with advertisers and sponsors, writing a posts, among others.

Attracting a large blog readership and regular visitors, which influence the blog's ranking and eventually the number of advertisers and sponsors is not easy. The blogosphere is not stagnant. Everyday more and more blogs appear, which makes the world very competitive. Just having a great idea or a wonderful writing style is no longer enough to get attention or sponsorship. Blogs also need to sustain that attraction effectively.

Updating the blog as often as possible is a great way to keep it high in the blogrolls and gets priority in blog search engines like technorati. It is also a good way to update the readers. However, it should not stop there. In fact, in some cases or in some blogs, it does not matter how often it is updated if the number of readers they attract are very miniscule or at best irregular. Some blogging experts will even suggest that to gain more readers, "... try decreasing the frequency of your posting and use some of that time to draw new visitors by setting up link exchanges with other bloggers, making contacts in the blog community such as commenting on other blogs, joining network sites, participating in forums, and advertising your blog on advertising boards".

The bottomline is that, it usually takes some time before the expectation of reaping profits from blogs is met. However, commitment and dedication in terms of marketing it and writing very good posts help hasten the process.

Saturday, October 5, 2024

SEO Can Be Your Friend

SEO and you
Online entrepreneurs who rely on web popularity to attract potential clients will salivate if given a chance to receive a higher rank in the search engines for their site. But how do you do that? It may sound vague for the baby boomers and not a few will have a hard time finding their way towards technological awareness in the web of online terminologies adopted nowadays.

The fact, however, is that high ranking in search engine optimization (SEO) engines is not really rocket science. Some people may want you to remain in the dark ages by making sure that you believe it takes years of dedicated study to understand it, but it is not true. Mastering the technical and subtle nuances may take some time, but the truth is that you can learn the fundamentals in just a few minutes.

I have been blogging for years now and studying the concept and principles of SEO has never been my top priority. However, after getting bits and pieces here and there, I believe that there are only a four basic fundamentals that a newbie blogger or a start-up entrepreneur should know and follow.

First, the Traffic Trap concept. Several online marketers make the mistake of utilizing SEO only as a source of free traffic. It’s true, free traffic is the end result, but it’s not how SEO works. The basic rationale behind SEO is to help people who are looking for you or your products find your site. There is a need to match what you are offering on your site to what people are trying to find on the web.

Second, Research. Research may be tedious, but it is a must. It is an indispensable part of finding the right keywords, especially keywords that have high search volume, have low competition and are supported by contents. I suggest bloggers should familiarize themselves about the concept known as "The Long Tail."

Third, Crafting Your Content. After the right keywords are picked, bloggers should craft their content. Search engines have bots that automatically crawl websites, "reading" it to find out what it’s about and then deciding which keywords each of pages should rank for. Bloggers can influence their "decisions" by strategically optimizing their content for certain keywords.

Lastly, Optimizing Your Code. Search engine bots don’t just read the sites content. They also scan through the sites particular code. With that in mind, there are eight different sections of a code a blogger need to optimize.

Thursday, October 3, 2024

Pros and Cons of Home-Based Jobs

Photo courtesy of Jpl3k - JonathanL25
According to Bayt.Com, as more and more professionals seek a better work-life balance and more companies adopt flexible policies to accommodate shifting workplace priorities and realities, the working-from-home option is becoming increasingly viable.

Employees see this as an ideal means to remain in the workforce and continue to be employed thereby maintaining all the tangible benefits of being part of an established company, while enjoying all the advantages of being based at home. The option has its potential pitfalls however and below are just some of the advantages and disadvantages of working from home.

ADVANTAGES

Savings on Hidden Costs
By working at home you save on many hidden costs associated with going to work. These include costs of commuting, car wear and tear, fuel, road taxes, parking as well as indirect costs such as expensive professional wardrobes and the dry-cleaning of those. Often you can also save on older children’s care arrangements although for younger children it is highly unadvisable to forgo the childcare arrangement and try to balance close care and supervision with the demands of the job.

Flexibility
This doesn’t just relate to timings either although the flexibility to determine your own work hours to some extent is the most important aspect of this. You can also determine your environment, lighting, temperature, setting, mood; basically work in the framework that suits you best and makes you happiest and most productive.

Less Distractions
Coworkers banter and distractions, unnecessary interruptions, unimportant meetings can all be avoided if you are safely at home and sealed off in your own environment which you have barricaded from any possible interruptions.

Proximity to Home and Family
For many, the physical proximity to family and the convenience of being at home are tremendously comforting. For parents it can be especially pacifying to know that they are very near to their children and available should they be needed for any reason. This also applies in the case of elderly care.

Less Stress
The stress of commuting in bumper-to-bumper traffic at rush hour in many countries is extremely counterproductive and can lead to disgruntled workers who are already exhausted and worn before they have even begun their day. This is especially true where the workplace is far from the office. Other stresses often cited include unfriendly coworkers, a suboptimal work environment and constant distractions.

More Productivity
Removed from the stresses and distractions of the workplace and working independently in their own preferred environment at their own pace, professionals are often a lot happier and a lot more productive.

Better Health
Often with long commutes and anywhere from 1 to 3 hours a day spent getting to and from the workplace both physical and mental health are adversely impacted; the former as the gym hours are usually the first to go and the latter due to the stresses associated with both the commute and the workplace itself. By working at home the commuting time saved enables you to resume physical exercise, to go for a long walk for example before and after work or to join a local gym.

Better Work/Life Balance
Work/life balance, the aspiration of the modern professional, is often achieved and tuned to satisfaction through a working at home arrangement, particularly when a professional has the flexibility to report into the office and work from the office partially as an option and can fine-tune the arrangement to achieve the most optimal balance.

DISADVANTAGES

Isolation
Often, professionals working from home complain of isolation and loneliness given their removal from their bosses and coworkers and this can be very depressing to some. Since the workplace provides a location to meet people and make friends for many, professionals working from home have to be more creative and resourceful in getting to know people and in staying in touch with their colleagues.

Distractions
Although office distractions are avoided by working at home, different distractions may arise. Interruptions from children, work, neighbours, friends, family may be very disruptive and special efforts must be made to make it known that you are actually working and unavailable for interruption within work hours despite your physical presence at home.

Difficulty in Separating Home from Work
The temptation to engage in household matters since you are at home is often very strong. Suddenly you may start feeling obliged to clean the home, do the shopping, the childcare, the cooking, the home finances and the socializing all while meeting the full requirements of the job too. It is essential to draw the line between home and work so as to avoid both areas suffering.

Work Does Not End
Since there is no-one looking over your shoulder enforcing strict hours you may feel tempted to work endlessly. This pressure to work endlessly may be compounded by the fact that you feel there are greater expectations made of you as a home-worker or by self-imposed pressures to prove yourself and your abilities in this arrangement. Moreover the lack of physical separation between home and work may add to this pressure to work endlessly.

Alienated from Daily Company Developments
A lot can change from day to day in a company and you may find yourself removed from important developments such as staff changes, new business, changes in company direction, new competitive intelligence etc.

Danger of Being Overlooked for Promotion
The danger of being overlooked for promotions and career development opportunities is quite real when you are away from the office and other more visible employees are actively and aggressively vying for them. An open line of communication with management and regular visits to the office are critical in order to prove your dedication and commitment to your career and to prevent the out-of-sight-out-of-mind syndrome.

Need for High Self-Discipline
Working from home is not for anyone. It takes a lot of dedication, self-control and discipline to motivate yourself to persevere in working at home alone over the long run without succumbing to the distractions and losing drive and momentum. Often a partial arrangement where you report into the office once or twice a week is the optimal arrangement as it allows for close interaction with colleagues and supervisors and ensures you remain in touch with company developments while still permitting you the comfort and convenience of working from home.

Friday, September 13, 2024

Bloggers' Code of Ethics

Blogger's Code of Conduct
In this day and age, many people are always looking for for ways to expand their online presence and while one of the most popular strategies is launching a blog, not everyone knows what is a blog and how to start one.

When blogs first emerged around 1994, people used them mainly to share their personal lives, including their experiences and interests. Now, blogs have become an essential online marketing strategy for businesses and one of the most profitable career choices for individuals.

The interface of blogs has changed significantly over time. Bloggers can now integrate various widgets and plugins into their platforms, such as a social media feed, a contact form, or an author profile.

However, once you submit any type of content online — a blog, recipe, video, photograph, or even a tweet — you automatically become a publisher and have the ethical responsibilities of a journalist.

Cyberjournalist.net created a Bloggers’ Code of Ethics that states, ". . . responsible bloggers should recognize that they are publishing words publicly, and therefore have certain ethical obligations to their readers, the people they write about, and society in general."

The Code includes the following mandates for bloggers:

  1. Never plagiarize.
  2. Identify and link to sources whenever feasible. The public is entitled to as much information as possible on sources’ reliability.
  3. Distinguish between advocacy, commentary, and factual information. Even advocacy writing and commentary should not misrepresent fact or context.
  4. Distinguish factual information and commentary from advertising and shun hybrids that blur the lines between the two.
  5. Disclose conflicts of interest, affiliations, activities, and personal agendas.
  6. Deny favored treatment to advertisers and special interests and resist their pressure to influence content. When exceptions are made, disclose them fully to readers.

Many bloggers are interested in monetizing their blogs and entering into marketing relationships with food companies and other corporations to review products, write sponsored blog posts, or serve as media spokespeople. Disclosing these marketing relationships, such as payments or free prod- ucts, between a company and a blogger (an "endorser" or "advocate") is no longer simply an issue of ethics—there are legal implications. Revised endorsement guidelines from the Federal Trade Commission require bloggers who accept cash or in-kind payments to disclose these "material connections" with corporate sponsors or advertisers.

Transparency is required for blogs, podcasts, microblogs (eg, Twitter or X), social networks (eg, Facebook, LinkedIn), video sharing websites (eg, YouTube, Vimeo), and photo sharing websites (eg, Pinterest, Instagram). The rationale is that ". . . on a personal blog, a social networking page, or in similar media, the reader may not expect the reviewer to have a relationship with the company whose products are mentioned.

Tuesday, September 3, 2024

Blogging Is Not Yet Dead In 2024

Is Blogging Dead?
"Is blogging dead?" In the ever-evolving landscape of content marketing, where sceptics argue that social media dominance and the rise of video content will erase the need for blogs, you wouldn’t be alone in asking this question.

Before answering, let us take a look at the beginning of blogging. It can be traced to the digital era starting as early as the early 90s. Long before "blogging" was even an idea, communities were already taking shape with Usenet and online services providing a platform for people to get connected.

Jorn Barger was the innovator who first coined "weblog" in 1997, and Peter Merholz made waves by taking that term further when he shortened it to 'blog', which became widely used.

Taking things even a step further, Ev Williams created an entire lifestyle centered around blogging with his service, Blogger. He also popularized the terms: "blog" and "Blogger."

So blogs have been around for 30 years. Is it dead?

Short answer: no. A recent survey found that over 60 percent of all internet users read blogs, while another found that 77 percent of internet users read blogs daily. That’s over 4 billion readers. And it’s not just older internet users who are into blogs: Statista found that the percentage of young people in the UK reading blogs has grown significantly since 2010. Considering 60 percent of Gen Z think a brand’s digital first impressions are more important than in-person ones, it’s clear blog posts play a vital role in perception.

One of the reasons why it’s likely they will be around for another three decades: the Lindy Effect.

The Lindy Effect is a concept that states that the future life expectancy of some non-perishable items is directly proportional to their current age.

The term Lindy originated from an article written by Albert Goldman in The New Republic in 1964 titled "Lindy’s Law". The term refers to a delicatessen in New York called Lindy’s, which was a popular gathering spot for comedians. They met there daily to discuss their experiences and analyze the recent developments in show business.

But it was Benoit Mandelbrot and Nassim Taleb who developed the idea into what it is now.

Mandelbrot and Taleb argue that a lifespan can be extended with each passing day since it has already survived past its expected lifespan.

Tuesday, August 27, 2024

Earning From Blogs Will Take Some Time

Blog Earnings
A lot of people are taking up blogging for the sole purpose of making money out of it. This is not an impossible goal as proven by many well-known bloggers here and abroad. The success of these individuals revealed that there are three (3) things that should be inherent in bloggers who want to pursue this track and these include average intelligence, willingness to work hard, and basic grasp of blogging technology.

Unfortunately, not many who intend to make money with blogging succeed. Hence, it cannot be avoided that these same people will whine and complain about trivial things. Most will probably blame the affiliate network's unreasonable requirements or the advertisers selective process, which have significantly influenced their blog's profit margins.

However, those who did not make enough money failed to recognized that the problem started when they set an unrealistic expectation on how fast their traffic and readership will come and how much money they will make in a very short time. As expected, once these expectations are not met, their disappointment crushed their desire to continue blogging.

Just like the big kahuna who are making money from blogging, one needs a large readership to be able to succeed. It is a common law in the field of blogging that the higher the traffic, the more advertisers will be attracted to pay for a chance of their product being featured.

Another reason that many bloggers fail to make money online has something to do with lack of planning. Not just a plan to do this and that without considering all the other factors, but a realistic plan that takes into account the amount of time and effort spent on campaigning for the site, on hooking up with advertisers and sponsors, writing a posts, among others.

Attracting a large blog readership and regular visitors, which influence the blog's ranking and eventually the number of advertisers and sponsors is not easy. The blogosphere is not stagnant. Everyday more and more blogs appear, which makes the world very competitive. Just having a great idea or a wonderful writing style is no longer enough to get attention or sponsorship. Blogs also need to sustain that attraction effectively.

Updating the blog as often as possible is a great way to keep it high in the blogrolls and gets priority in blog search engines like technorati. It is also a good way to update the readers. However, it should not stop there. In fact, in some cases or in some blogs, it does not matter how often it is updated if the number of readers they attract are very miniscule or at best irregular.

Some blogging experts will even suggest that to gain more readers, "... try decreasing the frequency of your posting and use some of that time to draw new visitors by setting up link exchanges with other bloggers, making contacts in the blog community such as commenting on other blogs, joining network sites, participating in forums, and advertising your blog on advertising boards".

The bottomline is that, it usually takes some time before the expectation of reaping profits from blogs is met. However, commitment and dedication in terms of marketing it and writing very good posts help hasten the process.

Saturday, August 24, 2024

Why Bloggers Use RSS Feed?

Blog RSS
We are in the middle of 2024 and I am starting a new blog entitled, "FitDadBod". This blog will try to feature articles that will reignite every middle-aged Father's passions and let them avail of physical and mental benefits, like reducing stress, improving sleep and reducing risk of heart disease and high blood pressure.

It is also my way to enhance my online presence and support the other blogs I started before. I have different motivations why I maintain my blogs and one of them is to monetize my posts.

However, before we start with the details write exciting posts, we need to make sure that we an RSS feed so people can subscribe. We will first talk about what is an RSS feed, then why you'd want to have one and finally a bit about how to have one.

What's an RSS?

RSS feed is a standardized way of providing a way to subscribe to content in the Internet. It's an extension of XML and it used to be more popular before the emergence of social media as a way to keep following interesting content provided by websites or bulletins.

You can find mine in https://fitdadbod.blogspot.com/feeds/posts/default.

Every time my blog is updated, so is my feed.xml file and anyone subscribing to my feed will get an update that there's new content from me. In my opinion, it's probably the best way to follow content.

Many blogs are written and published in some sort of publishing or content management system (like Wordpress) or built with site generators. These tools offer automated ways to generate your RSS feed so you don't have to manually type the XML each time.

Why an RSS feed is so important?

These days, both authors and as readers find a lot of their content in social media. Social media can be a good tool to find new content from new writers, especially with the use of AI. However, social media platforms are run by algorithms that take the control of what content you see away from you and they show the content they think is most addictive so you'll spend more time on the platform.

This means that even following your favorite writers in Twitter or LinkedIn doesn't mean that you'd always see what they publish.

However, subscribing to an RSS feed using an RSS reader (like Feedly) or Slack's built-in /feed functionality means that you'll be in the driving seat. You choose which content you subscribe to and you'll only see that content.

From author's point of view, it also means you can cut through all the noise, circumvent the algorithm's arbitrariness and provide a nice way for your readers to read your blog posts.

Creating the Feed

You can create your feed manually if you wish but it's probably not a sustainable way – before or later you'll forget to update it or grow tired of doing it manually.

If you are using the Blogger platform, you can use this link. If your tool isn't mentioned, try googling "[your tool] RSS" and see if documentation can be found.