SEO Can Be Your Friend

Online entrepreneurs who rely on web popularity to attract potential clients will salivate if given a chance to receive a higher rank in the search engines for their site. But how do you do that? It may sound vague for the baby boomers and not a few will have a hard time finding their way towards technological awareness in the web of online terminologies adopted nowadays.

The fact, however, is that high ranking in search engine optimization (SEO) engines is not really rocket science. Some people may want you to remain in the dark ages by making sure that you believe it takes years of dedicated study to understand it, but it is not true. Mastering the technical and subtle nuances may take some time, but the truth is that you can learn the fundamentals in just a few minutes.

I have been blogging for years now and studying the concept and principles of SEO has never been my top priority. However, after getting bits and pieces here and there, I believe that there are only a four basic fundamentals that a newbie blogger or a start-up entrepreneur should know and follow.

First, the Traffic Trap concept. Several online marketers make the mistake of utilizing SEO only as a source of free traffic. It’s true, free traffic is the end result, but it’s not how SEO works. The basic rationale behind SEO is to help people who are looking for you or your products find your site. There is a need to match what you are offering on your site to what people are trying to find on the web.

Second, Research. Research may be tedious, but it is a must. It is an indispensable part of finding the right keywords, especially keywords that have high search volume, have low competition and are supported by contents. I suggest bloggers should familiarize themselves about the concept known as "The Long Tail."

Third, Crafting Your Content. After the right keywords are picked, bloggers should craft their content. Search engines have bots that automatically crawl websites, "reading" it to find out what it’s about and then deciding which keywords each of pages should rank for. Bloggers can influence their "decisions" by strategically optimizing their content for certain keywords.

Lastly, Optimizing Your Code. Search engine bots don’t just read the sites content. They also scan through the sites particular code. With that in mind, there are eight different sections of a code a blogger need to optimize.