3D Holograms Are Becoming Popular

Holograms in 3D are becoming an online gaming trend and may become a staple of science fiction for decades.

However, at this year’s Consumer Electronics Show (CES) in Las Vegas, London-based company HYPERVSN is showing off what it says are human-sized, digital avatars that are three-dimensional that will interact with people in real time.

The idea is no gimmick, with the company suggesting that the life-sized avatars will ultimately be able to 'work' in shops, answering questions and suggesting products for customers.

Kiryl Chykeyuk, CEO and Co-Founder of HYPERVSN told Yahoo News that the avatars can deliver measurable returns for businesses, particularly in the retail sector.

"They enhance customer engagement, increase brand recognition, and drive foot traffic with their unique 'wow' factor," he said.

Chykeyuk, who conceived the initial idea behind HYPERVSN during his PhD research at Oxford University, added: "By reducing costs on 24/7 customer service and improving conversion rates through captivating offline experiences, holographic avatar technology proves itself as a cost-effective and revenue-boosting innovation."

'Holographic' display technology has been a staple of technology shows for many years, but has recently appeared in real-world displays over the past year, thanks to pioneers such as Hypervsn and Proto, with shops in the UK showing off displays that either allow people to control avatars, or use AI to speak to customers.

Companies such as OpenAI and Google are already touting AI services where users can interact in real time with AI chatbots, so the decision to 'move' the tech into the 3D world is unsurprising.